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Business Model Innovation
Business Model Innovation
Business model innovation is fundamental to competitive value in the new economy. The learnings from this course will enable you to reinvigorate growth for your firm through a deeper understanding of your current business model, whether it enables or hinders the pursuit of new market opportunities, especially in the digital economy, and pathways to building new business models.
Course Details
Duration - 7 weeks
Commitment - 4-6 hours per week
5 Modules +Assessments
Business Model Innovation is a part of the Business Strategy Programme.
Faculty
Deepa Mani
Professor of Information Systems; Deputy Dean, Executive Education and Digital Learning, ISB
About Course
This course will inspire you to assess whether your core business is being impacted by the competitive forces of the digital economy and rethink how your organisation creates, delivers, and captures value in this new economy. We begin by exploring the key elements of a business model – customer value proposition, revenue model, and key resources, values and capabilities that deliver the proposition. We then discuss what constraints incumbent leaders face in their pursuit of business model innovation. Next, we articulate canonical business models that characterise the digital economy – platforms, merchants, and the sharing economy. We conclude with a roadmap for such innovation and transformation.
An Introduction to Business Models
Technology-based Disruptions
Digital Business Models: Platform Models
Digital Business Models: Merchant Models
Digital Transformation: Implementation Frameworks/ Strategies
Note: Modules, objectives and other course content mentioned are indicative only, and may be dropped/modified/adapted at ISB’s discretion.
What You Gain
Achieving completion across all courses within this track awards you the prestigious Programme Certificate, symbolising your strategic mastery and professional growth.
Each course completion is acknowledged with a certificate, showcasing your expertise and dedication to advancing your functional acumen within the track.
Celebrate your progress and accomplishments with micro-certifications for timely module completion within each course, enhancing your professional portfolio.
Who Is This For?
If you are a/ an,
- strategic business leader, gain insights on crafting innovative strategies to drive growth and competitive advantage in response to digital disruptions and changing market dynamics
- R&D and innovation manager, learn how to leverage new business models to foster innovation and fuel organisational growth
- professional driving digital transformation initiatives within your organisation, gain a deeper understanding of digital business models and strategies for implementation
- entrepreneur or start-up founder seeking to disrupt traditional industries or create new market opportunities, understand how to build innovative business models in the digital economy
- product development or product marketing manager, understand how to formulate innovative models to enhance product-market fit, customer value proposition, and revenue streams
- strategic consultant, analyst or advisor, you will find value in strategic planning, market positioning, and growth strategies for your clients, by gaining insights into new-age business models and their implementation
- policy-maker, researcher or executive working with a regulatory authority, leverage the insights from the course in fostering innovation and economic growth through policies and regulations that support business model innovation and digital transformation
- leader from a not-for-profit or social enterprise, you will find incremental value in devising innovative solutions and models tailored to address societal challenges in the digital age and drive social impact and sustainability
What Sets Us Apart ?
Integrative Thinking: Experience enhanced learning through our meticulously crafted Integrative Thinking Activities, designed to hone your problem-solving skills and broaden your strategic mindset. Engage in thought-provoking analyses and participate in collaborative discussions on the dynamic platform after each of your module-end quizzes. Benchmark your reflections against expert responses, culminating in comprehensive learning. Join expert-led virtual meetings where you connect with a community of like-minded learners, where enlightening discussions and exchange of insights will enable you to unlock your maximal learning potential.
MasterClasses: Hear industry and academic experts on the nuances of business, management and leadership in our MasterClasses carefully curated to complement the frameworks learnt as part of the courses. Interact with them as they share their lessons and experiences from their professional journeys. Get inspired and learn from the diverse and rich expertise they bring on one or more of the topics in the programme.
Campus Visit: Come together to strengthen your network and build lifelong connections with your cohort in person at the ISB campus. On successful completion of the track you will be invited for a half-day session, culminating in a valedictory on campus.
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