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Building Your Personal Brand
Building Your Personal Brand
A powerful brand persona will enable you to stand out in a crowded professional marketplace by providing a sharper description of your skills, strengths and aspirations. It will also give you the confidence to communicate your journey and unique selling proposition in a concise, precise and compelling manner. In this course, we will blend theory on personal brand building with powerful real-life case studies of successful personalities across sectors to push your personal brand building skills to a new level.
Course Details
Duration - 2 weeks
Commitment - 4 - 6 hours per week
4 Modules +Assessments
Building Your Personal Brand is a part of the Management Essentials Programme.
Faculty
Mihir Mankad
Visiting Faculty, ISB
About Course
The course blends theory and practice. We will dive into cases and stories of people from around the world, as well as from across sectors, who have built and sustained their personal brands in a unique manner, You will be pushed, with exploratory and introspective exercises, to create your brand narrative by understanding and articulating your strengths and weaknesses. Real-life cases of people like Indra Nooyi, Zach Wahls, Shah Rukh Khan and Kiran Sethi will be used to provide examples on how to create, sustain and even rejuvenate your personal brand, through effective storytelling. Sharp interviewing as well as the power of vulnerability to connect will also be explored towards interactive brand building. The set of learnings and exercises will enable you to differentiate the narrative of yourself, to become more relatable and likeable to your teams and stakeholders.
Introduction
Building a Strong Personal Brand
Communicating Your Brand
Learning from Case Studies
Note: Modules, objectives and other course content mentioned are indicative only, and may be dropped/modified/adapted at ISB’s discretion.
What You Gain
Achieving completion across all courses within this track awards you the prestigious Programme Certificate, symbolising your strategic mastery and professional growth.
Each course completion is acknowledged with a certificate, showcasing your expertise and dedication to advancing your functional acumen within the track.
Celebrate your progress and accomplishments with micro-certifications for timely module completion within each course, enhancing your professional portfolio.
Who Is This For?
In the evolving landscape of today’s hybrid work settings, effective leadership across diverse locations and disciplines is crucial. The Building Your Personal Brand course, a key component of the Management Essentials track, is tailored for professionals aiming to:
- Enhance their capability in stakeholder management, conflict resolution, and developing high-performance teams.
- Improve team efficiency across varied projects, making pivotal decisions that positively affect customer value.
- Assert influence, forge a distinct professional identity, and advance managerial or leadership paths.
- Refine communication skills, bolster confidence, and master negotiation techniques.
- Tackle employee motivation challenges and steer high-performing, agile teams towards achieving customer satisfaction and driving significant business results.
What Sets Us Apart ?
Integrative Thinking: Experience enhanced learning through our meticulously crafted Integrative Thinking Activities, designed to hone your problem-solving skills and broaden your strategic mindset. Engage in thought-provoking analyses and participate in collaborative discussions on the dynamic platform after each of your module-end quizzes. Benchmark your reflections against expert responses, culminating in comprehensive learning. Join expert-led virtual meetings where you connect with a community of like-minded learners, where enlightening discussions and exchange of insights will enable you to unlock your maximal learning potential.
MasterClasses: Hear industry and academic experts on the nuances of business, management and leadership in our MasterClasses carefully curated to complement the frameworks learnt as part of the courses. Interact with them as they share their lessons and experiences from their professional journeys. Get inspired and learn from the diverse and rich expertise they bring on one or more of the topics in the programme.
Campus Visit: Come together to strengthen your network and build lifelong connections with your cohort in person at the ISB campus. On successful completion of the track you will be invited for a half-day session, culminating in a valedictory on campus.
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